DatMapR is not the only kid on the block! I am all too happy to list other software that does the same job.
DatMapR's predecessors (DisMap and DatMap) were written for a specific purpose, to map numeric data. Though DatMapR is now a more comprehensive (and more useful) tool since it can now also map text data, it is still something of a 'one trick pony' - I hope it does that trick fairly well. It is aimed at producing presentable maps from data taken from a wide range of sources.
Other software on the market produces maps, but in general it has a wider purpose and allows more specific handling of a specific type of data. Two such packages are Recorder and MapMate. Both are primarily aimed at handling, validating, storing, sharing (and mapping) biological records. For more details see their web-sites (Recorder and Mapmate).
Dmap is specifically a mapping package, and, though I admit to having never used it, it is widey used 'by more than 1,500 individuals and organizations in over 40 countries' (to quote their web-site) and it does appear to be very powerful, including having a direct link to Recorder. You could say that DatMapR is in direct competition with Dmap - do look at their web-site, the choice is yours.
One difference between all of these packages and DatMapR is that DatMapR is Freeware!